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BIO
Wilson
is Founder and Principal Consultant for Location Based Strategy, LLC, providing
strategic consulting to the Location Based Services (LBS)/Mobile industry, with
an emphasis on mobile and social commerce.
Wilson
has 10+ years experience in the LBS space and is a thought-leader in the
rapidly developing field of “mobile proof of presence” location validation (via
“check-ins” or tracked purchases, for example). He is the Editor of the “LBS”
topic page on Ulitzer and the author of a widely-followed Location Based
Strategy blog. He has been recently featured in GPSBusinessNews, Mobile
Marketer, Mobile Commerce Daily, and the Classic Guide To Mobile Advertising. Consulting
clients include Unbound Commerce, Nokia, TomTom, The Travel Channel/Scripps
Media, Langenscheidt Publishing, Intellistry, Parking In Motion, GPS-POI-US, and
others.
He
is an accomplished moderator, speaker and mentor, via involvement with regional
and national conferences, trade shows, and mobile industry gatherings. Wilson sits on the Executive Committee of
a large non-profit corporation and leads their social media marketing and
communication/PR efforts. He teaches a Social Media 101 course for
non-profits and volunteers his time to assist organizations that support causes
he believes in.
Prior
to starting Location Based
Strategy, LLC in 2007, Wilson held positions in Business Development, Sales, and Digital
Licensing at The North Face, Outdoor Intelligence, FHS Maps and, most-recently,
Tele Atlas North America. Wilson has expertise in mobile marketing, social
media, content aggregation and licensing, and business development across a
broad range of platforms. He has worked with top tier brands, content
providers, device manufacturers, mobile platforms, and application developers.
As Business Development Director at Tele Atlas, his
accomplishments included the successful building and positioning of the landmark
Brand Icon Program. In
this capacity, Wilson executed license agreements to integrate branded
locations into the Tele Atlas base map product offering with Bank Of America,
McDonald's, Starbucks, Starwood, FedEx, Chevron, Wal-Mart, Hilton, Shell Oil,
and approximately 110 other nationally recognized consumer brands. This unique
program allowed database license partners to integrate branded points into their
navigation platforms, adding unique end-user functionality based on high-value
cooperative namebrand recognition linked to accurate and verified retail
locations. He also licensed 25 differentiating content
datasets for inclusion into the ContentLink program, including known and
trusted “premium partner” branded location-based content from Wcities, Zagat
Survey, and The Travel Channel (Scripps Media).
Prior to holding this position, Wilson was VP Sales and Business
Development for Fishing Hot Spots Maps, where he oversaw the successful sale of
a proprietary FHS Map Geodatabase and online map server to Garmin, Lowrance, Thales
Navigation/Magellan, Navionics, C-Map, Northport Systems, ESPNOutdoors, and
others. His proven sales track record at FHS, The North Face and eAngler.com
serve as a foundation for his ability to convey a value proposition cleanly and
with effect.
Wilson holds a Cum Laude Bachelor of Arts degree Major in
Sociology from Denison University, with a Communications Minor.
And he loves to flyfish.
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