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Bio:
Wilson
is Founder and Principal Consultant for Location Based Strategy, LLC, providing
strategic consulting to the LBS/Mobile industry, with
an emphasis on location based social media and mobile commerce.
Wilson
has 11 years experience in the LBS space and is a thought-leader in the
rapidly developing field of social media marketing and "proof of presence"
location validation (via "check-ins"). He is the Editor of the LBS topic page
on Ulitzer and the author of Location Based Strategy's "Got Location?" blog. He
has been featured in GPSBusinessNews as a Voice Of The Industry, and has been published in Mobile Marketer. His
client list includes Nokia, TomTom, The Travel Channel/Scripps, Langenscheidt
Publishing, Intellistry, Parking In Motion, and others. He is an accomplished
moderator, speaker and mentor, and is involved with regional and national
conferences, trade shows, and industry gatherings. He also volunteers to teach a Social Media 101 course to regional non-profits.
Before starting his consulting firm in 2007, Wilson spent 2 years as Business Development Director for Tele Atlas North America. His accomplishments included the successful building and positioning of the landmark
Brand Icon Program, integrating branded locations into
the Tele Atlas map product offering for Bank Of America, McDonald's, Starbucks,
Starwood, FedEx, Chevron, Wal-Mart, Hilton, Shell Oil, and approximately 110
other nationally recognized consumer brands. This unique program added end-user functionality based on high-value cooperative namebrand
recognition linked to accurate and verified retail locations. Wilson also prequalified and licensed 25+ proprietary third party content datasets for inclusion
into the ContentLink program, including content from Wcities, Zagat Survey, and Travel Channel/Scripps Media.
Prior to holding this position, Wilson was VP Sales for Fishing Hot Spots Maps for 6 years, where he built, positioned, and licensed a proprietary US fishing map Geodatabase to Garmin, Lowrance, Thales
Navigation/Magellan, Navionics, C-Map, Northport Systems, ESPNOutdoors, and
others. His proven business development/sales track record serves as a foundation for his ability to convey a value proposition clearly and
with effect.
Wilson holds a Cum Laude Bachelor of Arts degree Major in
Sociology from Denison University, with a Communications Minor. And he loves to flyfish.
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